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TOURISM
Why Use MSA?
MSA realizes you have a choice of
consultants. Mickey Schaefer’s unique background provides a fresh
perspective to MSA’s clients. Here are a few highlights as to what
MSA can bring to you:
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Industry leader with high visibility
and respect within the industry. CIC Hall of Leaders Inductee
2006. |
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Seasoned meeting planner with over
30 years meetings and conventions experience. |
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Graduate degree (M.A.) with emphasis
in marketing; extensive marketing background with knowledge of
the importance of a solid marketing mix. |
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Experience in all aspects of market
research, including focus groups and facilitation. |
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Understanding of CVB and tourism
operations and issues, with direct experience as a CVB National
Sales Manager and Director on a major CVB Board of Directors. |
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Extensive knowledge and experience
with industry issues and trends. |
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Thorough knowledge of tourism and
the forces shaping this growing and dynamic industry. |
 Mickey
Schaefer, Mickey Schaefer & Associates. A veteran of the
meetings industry for over 30 years, Schaefer has a long list of
accomplishments over that period, not least of which was the
instrumental role she played in the development of APEX, one of the
first industry attempts to standardize practices in the meetings
industry. But her inclusion on this list isn't for what she's done
in the past — it's for what she's doing right now. Specifically, the
Certified Tourism Ambassador™ Program she heads. It is a
certification program that trains front-line hospitality employees
and volunteers to work together to improve the visitor experience at
destinations. To date, over 100 CVBs and DMOs have adopted the
program and thousands of hospitality employees have been certified.
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