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Guiding the Strategic Direction of Tourism



Focus Group Facilitation

Focus groups are an excellent way to conduct research in a “quick hit” fashion.  MSA specializes in focus group facilitation that gets to the heart of the issue at hand.  In working closely with the client, MSA asks the tough questions to determine the major objectives or outcomes the client has in mind, and then works together to develop the facilitation guide.  A formal report is developed, complete with an Executive Summary, which can be used by the client to shape their organizational objectives and strategies.


Through its expert consultants, MSA can draft and conduct surveys on a wide variety of tourism industry topics.  Mickey Schaefer’s extensive experience with market research and thorough knowledge of industry issues and trends offers a unique approach to research which ensures that you obtain the critical information you need to enhance your decision-making process and drive your strategies.







Copyright 2007- Mickey Schaefer & Associates LLC