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TOURISM

Industry Standards & Best Practices
to Shape the Destination Experience:

The Experience Dedicated ^® Destination

Check it out: TheEXPERIENCEInstitute.org

The EXPERIENCE Institute^® The Experience Dedicated ^® Destination - Industry standards & best practices to deliver positive experiences for citizens and visitors.

The EXPERIENCE Institute^® PURPOSE:

Advance consumer-driven standards that strategically align communities to consistently deliver positive, memorable experiences for their citizens and visitors.

THE FOUNDERS

Through a collaborative strategic partnership, Mickey Schaefer & Associates LLC and The Republik, Inc. have worked together to define the best practices of the Experience Dedicated ^® Destination, culminating in a formal joint venture between the two companies with the creation of The EXPERIENCE Institute^®.

Both founding companies have received recognition and awards for their work in serving destinations and the industry – bringing new focus to destination brand differentiation, the importance of ongoing visitor/consumer data, and the holistic view of the total visitor experience.   

OBJECTIVES

	To develop and advance inter-industry destination standards for service delivery and positive destination experiences at every visitor/consumer 'touch point' based on aggregate consumer and destination data
	Provide a framework to solicit and publish uniform consumer feedback regarding user/visitor experiences for destinations
	Establish criteria to objectively measure destinations regarding their ability to comply with standards
	Provide a structure for destinations/stakeholders to execute strategic objectives that meet the consumer-driven standards relative to the 'total visitor experience'.

In a nut shell, The EXPERIENCE Institute^® is about giving destinations and their civic leaders, key stakeholders and local businesses a way to achieve and measure their:

                                         Competitive Positioning

                                         Visitor Growth

                                         Visitor Satisfaction

                                                                        ... all in relation to a uniform standard.

Check it out:

TheEXPERIENCEInstitute.org

Copyright © 2007- Mickey Schaefer & Associates LLC