Meetings Industry - Why use MSA?

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MEETINGS INDUSTRY

Why Use MSA?

MSA realizes you have a choice of consultants for your research and marketing efforts. Mickey Schaefer’s unique background provides a fresh perspective to MSA’s clients. Here are a few highlights as to what MSA can bring to you:

	Industry leader with high visibility and respect within the industry.
	Seasoned meeting planner with over 30 years meetings and conventions experience.
	Graduate degree (M.A.) with emphasis in marketing and organization development; extensive marketing background with knowledge of the importance of a solid marketing mix.
	Experience in all aspects of market research, including focus groups and facilitation.
	Understanding of CVB operations and issues, with direct experience as a CVB National Sales Manager and Director on a major CVB Board of Directors.
	Thorough knowledge of associations and the future forces shaping the associations of tomorrow.
	Extensive knowledge and experience with industry issues and trends.