Meetings Industry - Increasing Meeting & Convention Attendance

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MEETINGS INDUSTRY

Increasing Attendance

Marketing your meeting or convention isn’t easy. Attendance is driven by a wide variety of factors, including the appeal of the destination. MSA’s unique research gets to the heart of why members of associations prefer some cities over others. Association members, not just attendees, are asked a series of questions that strategically combine straight-forward questions with psychographic queries that delve into the myriad of factors that go into the decision to attend or not. The survey results provide the association and convention & visitors bureaus/DMOs, with valuable benchmark data from which they can devise their marketing and positioning strategies.