Attendance at meetings and conventions is driven by a wide variety of decision factors, including the appeal of the destination. MSA’s unique research gets to the heart of why members of associations prefer some cities over others. Association members, not just attendees, are asked a series of questions that strategically combine straight-forward questions with psychographic queries that delve into the myriad of factors that go into the decision to attend or not. The survey results provide the association with valuable benchmark data from which they can devise their marketing approaches and strategies. The result…increased attendance and increased cash flow to the association. Contact MSA today to learn more about this exciting research option.
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