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Guiding the Strategic Direction of Tourism
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TOURISM

The Certified Tourism AmbassadorTM Program – Front-line Tourism & Hospitality Training Enhancing the Visitor ExperienceTM

The EXPERIENCE Institute – The Experience-Dedicated™ Destination - Industry standards & best practices to deliver positive experiences for citizens and visitors

Strategic Alignment – Achieving your Mission by Becoming Strategy-Focused

Strategic Board Governance

Destination "Product Development"

Marketing Your Destination

Research

Why Use MSA?

 

Mickey Schaefer, CAE
CIC Hall of Leaders, 2006 Inductee
ASAE Fellow, 2003

 

"2012 Industry's 25 Most Influential"

- Successful Meetings magazine

 

Certified Tourism Ambassador
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Tourism Ambassador Institute

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