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Guiding the Strategic Direction of Tourism
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TOURISM

The Experience Institute

 

Industry Standards & Best Practices
to Shape the Destination Experience:

The Experience-Dedicated™ Destination

Check it out:  www.TheEXPERIENCEInstitute.org

 

 

The EXPERIENCE Institute – The Experience-Dedicated™ Destination - Industry standards & best practices to deliver positive experiences for citizens and visitors.

 

The EXPERIENCE Institute ™ PURPOSE:

Advance consumer-driven standards that strategically align communities to consistently deliver positive, memorable experiences for their citizens and visitors.

 

THE FOUNDERS

Through a collaborative strategic partnership, Mickey Schaefer & Associates LLC and The Republik, Inc. have worked together to define the best practices of the Experience-Dedicated™ Destination, culminating in a formal joint venture between the two companies with the creation of The EXPERIENCE Institute™.

 

Both founding companies have received recognition and awards for their work in serving destinations and the industry bringing new focus to destination brand differentiation, the importance of ongoing visitor/consumer data, and the holistic view of the total visitor experience.   

 

OBJECTIVES

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To develop and advance inter-industry destination standards for service delivery and positive destination experiences at every visitor/consumer 'touch point' based on aggregate consumer and destination data

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Provide a framework to solicit and publish uniform consumer feedback regarding user/visitor experiences for destinations

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Establish criteria to objectively measure destinations regarding their ability to comply with standards

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Provide a structure for destinations/stakeholders to execute strategic objectives that meet the consumer-driven standards relative to the 'total visitor experience'.

 

In a nut shell, The EXPERIENCE Institute™ is about giving destinations and their civic leaders, key stakeholders and local businesses a way to achieve and measure their:

 

                                         Competitive Positioning

                                         Visitor Growth

                                         Visitor Satisfaction

                                                                        ... all in relation to a uniform standard.

 

 

Check it out:

www.TheEXPERIENCEInstitute.org

 

Copyright 2007- Mickey Schaefer & Associates LLC