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Meetings

MEETINGS INDUSTRY

Why Use MSA?

MSA realizes you have a choice of consultants for your research and marketing efforts. Mickey Schaefer’s unique background provides a fresh perspective to MSA’s clients.  Here are a few highlights as to what MSA can bring to you:

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Industry leader with high visibility and respect within the industry.

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Seasoned meeting planner with over 30 years meetings and conventions experience.

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Graduate degree (M.A.) with emphasis in marketing and organization development; extensive marketing background with knowledge of the importance of a solid marketing mix.

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Experience in all aspects of market research, including focus groups and facilitation.

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Understanding of CVB operations and issues, with direct experience as a CVB National Sales Manager and Director on a major CVB Board of Directors.

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Thorough knowledge of associations and the future forces shaping the associations of tomorrow.

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Extensive knowledge and experience with industry issues and trends.

 

 

 

 

Copyright 2007- Mickey Schaefer & Associates LLC